- Modular and customizable
- Easy installation and integration with legacy systems
- Control costs by purchasing yearly licenses
- Real-time fruition of data, both locally and via web
Knowing your customers, their habits, purchasing power and frequency, is the key element for building more effective and targeted marketing strategies.
WhoWhat Proximity is the AliasLab modular solution that analyzes the area of interest in order to collect information for commercial purposes, such as supporting customer care strategies, storing the daily number of people and profiling customers according to their behaviour, outlay, frequency.
Through a system of optical or thermal sensors, it detects and analyzes events like entrance and exit, profiling users according to fixed categories (gender, age, ethnicity), in full respect of privacy.
WhoWhat Proximity consists of three independent units that can co-exist:
Cameras with optical or thermal sensors will allow you to count the entrance and exit of customers on site.
It allows you to segment the users according to predefined categories (gender, age, ethnicity).
It allows the identification of loyalty cards holders: a remote antenna will detect the microchip inside the card, and store frequency and permanence data of each individual user for statistical purposes.
All recorded data can be seen in real-time both locally and on the web via restricted access.